There are many different definitions of a "brand", but the most effective description is that a brand is a name or symbol that is commonly known to identify a blog or its writer and separate them from all the other bloggers out there. Of course, good writing is what will draw them back, but first impressions make a big impact.
The overall ‘branding’ of a blog or website can also stretch to a logo, symbol, or even design features (E.g.: Regularly used colours or layouts, such as red and white for Coca Cola.) that identify the blogger or his/her blog.
So you may be asking: "How can branding benefit me?"
- Builds recognition and loyalty - The main benefit of branding is that readers are much more likely to remember your blog. A strong brand name and logo/image helps to keep your blog's image in the mind of your potential readers.
- Gives an image of quality - A strong brand projects an image of quality in your blog. {It is commonly said that if you show a person two identical products, only one of which is branded; they will almost always believe the branded item is higher quality.}
Whether you currently have a blog design you are happy with or need a brand new design, I can help you build a brand for your blog through my simple design process that you can use on buttons, banners and business cards, even promotional items that you can sell in your own Cafepress Store.
Contact me for more information.
